PWN Madrid LWS | Boost Your Sales: Visual Merchandising Masterclass for Retail Professionals

19 September 2023 18:30 - 20:30 Insenia Design School Madrid


"Discover how to make your products sell themselves in your physical store"

Designed for entrepreneurs with their own stores and professionals interested in visual marketing, this workshop is your opportunity to learn the keys to visual merchandising and its application in the modern retail world.

You will gain the necessary skills to create an exceptional shopping experience and turn visitors into loyal customers. You will learn to use the visual merchandising strategies employed by luxury brands, allowing you to stand out in the world of retail. By the end, you will be able to apply these techniques to build a strong brand and increase your sales.

In this workshop, we will explore success stories from major brands and reveal how they apply visual merchandising to build identity and connections with customers, creating unforgettable shopping experiences. We will cover:

  • The fundamentals of visual merchandising and its impact on the customer experience.
  • Product presentation strategies that drive sales.
  • Creating attractive in-store environments.
  • Adapting visual merchandising techniques to different spaces and platforms.
  • Luxury brand secrets: how they use visual merchandising to generate demand.
  • How to create unique and memorable shopping experiences.

Join this in-person workshop and discover how visual merchandising can transform your business and open new opportunities in the retail world. Reserve your spot now for a brighter commercial future!


We'll be expecting you on Septembre 19th at 6:30 PM!

Insenia Design School Madrid - Marqués de Cubas, 6 - Madrid

PWN Madrid "premium" members: FREE

Non-PWN Madrid members: €20



Event details

Insenia Design School Madrid
Marqués de Cubas, 6 - Madrid
Member price
€0 per attendee
Non-member price
€20 per attendee
Other details
Insenia Design School Madrid
Marqués de Cubas, 6 - Madrid
[javascript protected email address]


  • Mrs Pilar Escolano
    Visual Merchandiser Consultant VIEW PROFILE

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