Azlena Maria Tan Sri Abu Bakar, better known as Lynn Bakar, is a serial impact entrepreneur, corporate leader and women empowerment advocate whose work spans health and wellness, mental health, social impact and technology across regional and global markets. She currently serves as Group CEO of Hazleen Ahmad Global Impact Ventures Pte Ltd (Singapore), CEO of World Kindness Trust Pte Ltd (Singapore), Managing Director of Conscious Choice Group Sdn Bhd, Founder of FitSpace66 Studios, Director of Maya Naval Systems Sdn Bhd, a Certified Intermittent Fasting and Keto Coach and Global Advisor to the Institute of Neurodiversity.   Lynn is also the creator and champion of KindLeadership a values-driven leadership philosophy and practice that integrates kindness, clarity, courage and accountability into how individuals lead, build organisations and shape systems. Through KindLeadership, she advocates that empathy and strength are not opposing forces, but powerful complements that drive sustainable performance, trust-based cultures and long-term impact. This philosophy underpins her work across business, community-building and social innovation.   With a career that bridges law, international business and entrepreneurship, Lynn brings a rare depth of perspective to leadership. Her journey is defined by a strong growth mindset and an unwavering belief that clarity of purpose, courage and consistent action can turn vision into reality. These values have enabled her to build and scale multiple award-winning ventures that deliver both commercial success and meaningful social impact.   Before entering entrepreneurship, Lynn was the Regional Manager for BASF Asia Pacific, where she led logistics procurement for parcel tanker services and tank terminals across Asia, Australia, and New Zealand managing complex, high-value operations across multiple markets. Her professional journey began in law, having completed her pupillage at Zaid Ibrahim & Co and later practising criminal and civil litigation at Shafee & Co. She subsequently transitioned into international business through a Hong Kong-based shipping conglomerate, laying the foundation for her global commercial expertise.   Lynn holds a Bachelor of Laws from the International Islamic University Malaysia (IIUM) and a Master of Science in Shipping Management from the World Maritime University, Malmö, Sweden. She is currently pursuing her Certification in Clinical Hypnotherapy with the London College of Clinical Hypnotherapy Asia, reflecting her commitment to holistic wellbeing, mindset transformation, and mental health advocacy.   At the heart of Lynn’s work is a deep commitment to women empowerment. She actively champions women to claim their voice, set healthy boundaries, and lead with authenticity proving that kindness is not weakness, but a strategic advantage in leadership and life.   Lynn Bakar’s leadership stands as a testament to purposeful ambition: building businesses that flourish, communities that heal and a new generation of leaders especially women who lead with clarity, courage and kindness.