Event for PWN French Riviera Members
Join us for a dynamic and interactive talk featuring PWN member, Katherine Melchior Ray
- Speaker, professor, international marketing leader and the best-selling author of Brand Global, Adapt Local: How to Build Brand Value Across Cultures.
Drawing on decades of experience shaping strategy for world-renowned brands such as LVMH, Nike, and Hyatt, Katherine will offer powerful insights into leadership, cultural intelligence, and how companies can thrive in an increasingly complex global landscape.
This is a rare opportunity to learn from one of the industry’s most influential voices as she unpacks what it truly means to lead, inspire, and innovate across cultures!
Participants will leave with:
- Practical frameworks for leading change and navigating cultural complexity
- A deeper understanding of how top brands balance global identity with local relevance
- Enhanced strategic thinking skills through hands-on, real-world case studies
- Leadership insights that apply across industries
- Meaningful peer collaboration
Please register by Monday 19th January, 20h
