Published on June 16, 2025
Bella Beauty: Excellence in the Beauty Market
Palusha Almeida
A visionary with a passion for art, fashion, and beauty, Palusha Almeida was born in Lisbon and has roots in São Tomé and Príncipe.
She holds a degree in Architecture and Urbanism, along with a postgraduate qualification in Content Marketing and Communication. She also specialized in makeup and aesthetics.
In 2020, she launched Bella Beauty Company in São Tomé – a space dedicated to self-esteem and women's empowerment.
She expanded her brand with international workshops in Lisbon and, in July, held her first major Glow Up Bella Masterclass, featuring over 10 speakers and prestigious partnerships, including:
* Mónica Lafayette
* Roselyn Silva
* Dr. Inês Marques Mayworm – Avenue Clinic
* Lara Moniz
* Brands such as Skinceuticals and Farmácia O Bairro da Saúde
Today, Palusha continues to connect and inspire women across the PALOP (Portuguese-speaking African countries), showing that beauty, fashion, wellness, and even technology can be powerful paths to personal and professional fulfillment.