April 16th

PWN Norway: Photography Masterclass (Part 1)

Why Most Visual Campaigns Fail: What Makes People Actually Remember You?

 Have you ever seen a campaign that looked beautiful — and forgotten it moments later? In a world overloaded with visuals, being seen is no longer enough. The real challenge is to be remembered. 

Join us for a thought-provoking masterclass with Kieran Sommerlad, where we move beyond aesthetics and explore what truly makes visual communication stick. 

Why do some images stay with us, while others — even technically perfect ones — disappear almost instantly? This session will challenge how you think about visual storytelling, branding, and perception, offering a deeper understanding of how images shape identity, emotion, and memory.

What You’ll Discover

🧠 Why “good-looking” visuals often fail to create impact 
👁️ What makes an image memorable in a saturated digital world
 💭 How visual storytelling shapes perception and identity 
💡 Practical insights to create visuals people actually remember

Meet the Speaker - Kieran Sommerlad

Kieran Sommerlad is a freelance photographer and film director with over ten years of experience working with both companies and private clients. His work spans Business & Portrait, Brand, Beauty & Fashion, Wedding, Architecture, and Observational photography. Working across both commercial and personal contexts, he has developed a strong understanding of how images communicate identity, tell stories, and create lasting impressions. His approach combines technical precision with a deep sensitivity to the story behind every subject.

Venue and travel

Where and when

📅 Date: April 16th 2026
 🕕 Time: 18:00–20:00
📍 Location: SPACES Kvadraturen, Tollbugata 8, Oslo

RSVP

Secure your spot by emailing marija_pm@pwnnorway.no

Tickets

Free for PWN members | NOK 250 for non-members