PWN Norway: Photography Masterclass (Part 1)
This event has ended
Published on April 15, 2026
Why Most Visual Campaigns Fail: What Makes People Actually Remember You?
Have you ever seen a campaign that looked beautiful — and forgotten it moments later?
In a world overloaded with visuals, being seen is no longer enough.
The real challenge is to be remembered.
Join us for a thought-provoking masterclass with Kieran Sommerlad, where we move beyond aesthetics and explore what truly makes visual communication stick.
Why do some images stay with us, while others — even technically perfect ones — disappear almost instantly?
This session will challenge how you think about visual storytelling, branding, and perception, offering a deeper understanding of how images shape identity, emotion, and memory.