PWN Netherlands: BizChat April 2026
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Published on March 2, 2026
Market Research Made Simple (with AI)
If You Skip Market Research, You’re Gambling - Let’s Fix That!
Here's the thing about market research...
It's literally the backbone of everything in your business. Your positioning, your landing page, your marketing, your sales pitch... all of it starts here. So yeah, it's crucial to get it right.
What we'll cover...
Market research has five main pillars:
- Customer research
- Competitor research
- Market trends
- Marketing research
- Interviews
In this session, we'll walk through what each one is and why it matters. Then we'll pick one and do a deep dive so you can see exactly how it works in action.
The best part?
It used to take a whole team several months to do proper market research. Now, with AI, you can do it yourself in about a week. This is huge. It's making business building way more accessible for solo entrepreneurs like us.
That's why learning market research skills and how to use AI to speed it up is basically a must-have skill if you're running a business on your own.
In this session:
You'll get a taste of how real market research works, see the steps you need to take, and learn how AI can help you do it faster. Think of it as your introduction to doing research like the big companies do—but on your own.
Facilitator:
This session will be lead by Victoria Sheer, a Product Leader turned entrepreneur with 12+ years of experience building and scaling products at companies like SAP, Henkel, and ALDI Süd.
Background:
- Master's in IT Strategy and Business Intelligence.
- 12 years in Product Management
- 6+ years running side businesses: as a certified Product Management instructor, mentor, consultant and community organiser.
- Visiting Lecturer at International School of Management.
- Speaker at major European product conferences.
Victoria founded 12BRAVE and developed a curriculum together with other successful ex-corporate entrepreneurs like an ex-Deloitte partner, ex-Capgemini Senior Manager, Head of Product Experimentation from Zalando and many more.
Together, they created a programme for senior professionals who want to stop overthinking and start a side business.
Their approach is grounded in real tactics that work for both side projects and full-time businesses like consulting and SaaS.