PWN Copenhagen - How to use neuroscience to strengthen communication

Do you ever come out of a conversation with someone and think, “What just happened!?” Has anyone ever reacted to something you said or did by withdrawing or becoming defensive? If so, you’re not alone. Interpersonal communication is tricky. Words and actions mean different things to different people and these differences often cause misunderstandings and make people feel uncertain, offended, and even threatened. But it doesn’t need to be this way.

Join this interactive presentation and discover why well-intended words and actions are so often misunderstood, and how to strengthen understanding by addressing people’s social needs.

In this session you will:

· Discuss the SCARF Model and the five social needs that drive people;

· Understand what happens when a person believes that their social needs are threatened;

· Use lessons from neuroscience to strengthen your ability to communicate; and

· Learn how to adjust your words and actions to decrease social tension and increase reward.

This session is aimed at people interested in strengthening their own communication skills, as well as those who are developing other people’s communication skills.