PWN Vienna - June General Meeting

The last General Meeting before the Summer break is your chance to do some offline networking and perhaps find new friends to enjoy the summer months with, as well as to learn about online networking and digital leadership! 

Digital Leadership from a Marketing Perspective

"Leadership and Learning are indispensable to each other" - John F. Kennedy.

"The future of marketing is leadership" - Seth Godin.

In the last 10-15 years, the way we communicate has undergone incredible changes, and this has had a profound effect on how marketing is carried out in today's world. No longer can companies rely on classical marketing approaches from the turn of the last Millennium. Yet how quickly can they adapt? And how?

Our expert guest speaker, Sabine Schilcher, will share her ideas and experiences, outlining the key traits in digital leadership from a marketing perspective.

"The rise of new technologies and digitalisation have changed all areas in companies, but especially marketing. Companies must change their entire behaviour in order to survive the digital transformation wave. They need to achieve digital excellence and to establish sustainable growth."

What are your ideas, opinions and questions on the topic? Come and join the discussion!

Afterwards, Markus Pietzka will present START:IP, which looks at matchmaking experienced entrepreneurs with cutting-edge technologies. 

"There are plenty of exciting inventions being developed at European universities and research institutions, yet these facilities have one thing in common: They lack a business-minded founder who is committed to bringing those technologies to the market. This is where START:IP steps in. START:IP matches experienced entrepreneurs with the vital scientific knowledge of the researchers behind these technologies."

We look forward to seeing you there!