Workshop outline 01. Introduction to personal branding and why it's so powerful for all professionals. 02. Introduction to the impact of videos for personal branding, with examples. 03. The mindset, practical preparations and tools for creating videos. 04. Break-down of short-form strategies for different purposes. 05. Practice: all participants will write a script for a video of their own. 06. Q&A 07. Introduction to Elin’s coaching services